Channel marketing is a broad term that can be segmented into different businesses. Here we will focus on strategies for effective channel partnering for small hotel businesses.
Selling hotel rooms on major online portals such as Expedia, Agoda, Lastminute.com has become important for every hotelier these days. All these channels allow to set up an online account by registering hotels or other short stay properties with them.These channels can generate business opportunity with least effort.
Advantages of using channel partner
- It provides additional sales channel to hotels
- Reduces the marketing cost
- Convenient place to position your rooms with the competitors
- Opportunity for overseas sales
- Operates round the clock; No time constraints
As a hotelier it is very important to invest in additional sales channels effectively in order to increase room occupancy and expand the business. Some of the major online channels to name are Expedia, Agoda, Lastminute.com, Trivago, Travelocity, Hotel Beds, Hotwire, Laterooms, Venere, eLong, Egencia, etc...
Although, handling room distribution on partner channels can be a tedious process if handled manually, having effective channel manager software can deliver the desired results with great ease. Thousands of hotels are using channel manager software on daily basis as one of their preferred tools. Having an effective and efficient channel manager can drive sales of hotel rooms and can also help in revenue management with many attractive features to use for the business.
Types of functionality that channel manager should have
- Number of connections to major channels
- To be able to manage channels simultaneously
- Ease of connecting to a new channel
- Device compatible
- General functionalities
- Controlling room rates
- Inventory control
- Start and stop selling
- Returning cancelled booking to back to the inventory for sale
- Creating packages, offers & discounts for various occasions
- Real-time inventory update
- Training and support of the product
- Facility for users and controlling their rights
- Different logins for different departments
- Restricted functionalities to particular users
These are some of the important features of channel manager software.
More features are available with 4d – hotel booking software
Want to know more? Talk to our hotel marketing experts and get all the above service under one roof.