It is true that getting bookings through OTAs (Online Travel Agents) is an excellent way to increase your hotel occupancy. OTAs contribute on an average 20% of total bookings as compared to more than 60% bookings taking place through channel websites like Expedia, Booking.com etc., Considering these facts it is always a good idea to find a way to boost the direct bookings through your own website. There can be many advantages to it:
- Opportunity to enhance your brand
- Build a base of loyal customers
- Save commissions to pay the channels
Your website is an effective window to exhibit your rooms and service. Therefore it is extremely important that your hotel website contains all the necessary information and it is available for online booking.
In order to increase direct bookings from your hotel website, it is important that your website has some of the basic functionalities such as:
A decent & well-structured website
A well-structured and informative website with clear content and policies will make your website more trust worthy and encourage online visitors to book directly on your website. With increasing use of mobiles, the website should also be mobile & tablet compatible.
One of the very important points of your website is to include an online shop. Tourists and business travelers who search for hotels look for online booking to secure their booking and reduce the last minute issues. You can create various hot deals and encourage your customers to book your hotel rooms from your website and save commissions to be paid for 3rd party sites. (Talk to our experts for online booking solutions)
Make rooms available for direct booking
It is always advisable to distribute your rooms on OTA websites wisely and keep some for direct bookings through your website. You can have channel manager as a part of online booking engine which will allow you to have control on room distribution to various OTAs.
SEO – Search engine optimization
A proper SEO can bring your website on the top of search engine results for the right keyword. It can result in bringing you quality leads. Your website should be optimized for preferably top five positions for your brand and location searches. Having good quality content can greatly contribute to SEO of your website. Please contact us for further information and get your free website audit report today.
Social media marketing, email marketing, Pay Per Click (PPC) are some of the strategies in digital marketing that can contribute in increasing your website visitors. These techniques can help you increase your brand image and customer loyalty. Digital marketing agencies like us can help you getting your strategies right.
Images and reviews
More than 80% travelers intend to book for a hotel online rely on customer reviews. About 50% of them don’t book without good reviews available on the website. Therefore, adding images and reviews of your happy customers can create confidence among your website visitors and increase conversion rate.
Device compatible website
About 65% of same-day hotel bookings are made from the smart phones. Therefore having a responsive and mobile friendly website can increase your chances of getting more direct bookings.
Language & Currency
People may travel from any part of the world and it is important to have multi currencies and language support for majority of the people across the world.
Sending newsletters to your repetitive customers regularly can keep them updated about your offers. You can offer your website visitors to opt-in for a regular newsletter directly from your website.
Want to know more? Talk to our hotel marketing experts and get all the above services under one roof.